A historical
journey
of
The Drunk Skunk Cacher's Cabaret
Multi Cache
N49 16.856 W123
00.770
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There was a
time when
Vancouver glimmered during the twilight hours. In the halcyon
days
of neon, tourists and locals alike flocked to the downtown core to see
the colourful light displays. Vancouver's Great White Way was the
subject of postcards. And in the years before radar, airline
pilots
specifically asked for midnight Vancouver runs as it was one of the few
cities that could be spotted from high altitudes during the evening
hours. |
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It all
began in the roaring
twenties when a company in Vancouver was awarded one of three licenses
to produce Neon in North America. Theatre row was the first to
take
advantage of the new invention. Hotels and cafes eventually
followed
suit.
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By the
1940's there were
several electric sign manufacturers in Vancouver -- all of which were
armed
with a gang of high pressure salesmen. Neon was sold a bright
solution
to cloudy winter days and every business from plumbers to automobile
dealerships
were convinced that they needed electric advertising. By 1958
there
was one neon sign for every 18 people living in Vancouver. |
The
photographs above
show how Vancouver embraced electricity in the early days.
Strings
of light bulbs hung above the streets. Neon was already popular
in
the late 1920s
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Vancouver's
neon display
was unique for its variety. Artists had a heyday designing
animated
characters of every description. The movement created by these
fluid
displays brought normally quiet city streets to life. And on
rainy
nights the glowing signs were doubly intensified when reflected off the
slick sidewalks and the chrome of passing automobiles. The
overall
impact was so impressive Vancouver was dubbed the "Neon Capital of
Canada."
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This was
the era of abundant
and inexpensive energy. To crown the skyline Vancouver's first
glass
and steel skyscraper was ornamented from bottom to top with blue and
green
exterior lights. At the same time, the Sun Tower outlined it's
entire
roof with neon. The idea of the building as a sign in itself was
eventually adopted by the hotels of Las Vegas. |
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The
golden days of neon
lighting came to a dramatic conclusion on Broadway's automobile
row.
In an effort to outdo Bowmac's tallest neon sign in North America,
Campbell's
car dealership built a glowing Petty Girl on a 40 foot swing. The
scantily clad woman stopped traffic -- literally. There were
several
car accidents in front of Campbell's dealership in the first week alone. |
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As
Vancouverites began
to move to the suburbs, the downtown core began to noticeably
deteriorate.
The clutter of signage was viewed as an eyesore, especially during the
light of day when peeling paint and rusting metal was all the more
noticeable.
Neon became synonymous with urban decay and deviant behaviour.
At the
same time, a "City
Beautiful" movement was sweeping across North America and advertising
clutter
appeared to be the root cause of streetscape ugliness. It was for
this reason Vancouver's city council banned all new signs overhanging a
sidewalk. Rooftop billboards and advertisements painted on the
sides
of downtown buildings were also banned. A heavy tax was
implemented
for all existing signs. The new rules and regulations became so
strict
and expensive many businesses decided the cost and upkeep of neon was
not
worth the effort.
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City
council's clean-up plan
worked. By the 1980s most of Vancouver's city streets were void
of
large electric signs. And with that the newly streamlined
downtown
core lost much of its personality. Businesses along Granville,
Robson
and Pender streets went bankrupt as the skyline slowly darkened and
people
stopped coming. The biggest looser of all of this was
Chinatown.
The once lively district is now closed at 6 PM and empty of pedestrians
at night. It is estimated that less than three percent of
Vancouver's
original neon remains. What is left has been either altered or is
currently threatened.
Recently,
the city loosened
the strict signage laws resulting in Granville and Robson streets to
see
some glow and life come back again. A few older signs have
garnered
heritage status and the three storey Ho Ho sign has been moved into
storage
by the city with hopes that it can one day be resurrected.
Vancouver
may never revert
back to its glory days of neon. The era has passed. But for
one brief shining moment Vancouver can boast that it was a mecca of a
unique
type of art.
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The
cache is located in
Second Narrows Park but I couldn't plant a cache dedicated to neon
without
taking you to at least one sign.
The
co-ordinates are for
Helen's Children's wear. The sign is considered one of the best
surviving
examples of kinetic neon signage in Vancouver. Slightly to the
West
of the store, there is a heritage marker describing the building's
history
and the sign itself. You will have to read about Helen and answer
the following questions.
When did
Helen Arnold
originally open her children's wear store next door? _ _ _
_
The year will be A, B, C and D.
When was
the sign erected?
_ _ _ _ This year will be E, F, G and H.
The
co-ordinates for the
final cache are: N49 E7.GD3 W123 0A.0HH
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There
are two ways you can get to the cache from the Trans Canada
Trail.
There is one trail heading North about 100m from the cache.
However,
this trail has some steep sections and may not be suitable for
everyone.
An easier trail head is situated about 50m West. Both trails will
be slippery when wet.
As you
approach the bluffs
you will be offered an excellent view of Burrard Inlet. Another
cache
placement can be clearly seen across the water. GPS reception may
be a bit difficult during the summer months. The cache itself can
be found East of three large Maple Trees along a side trail.
There
is no need for bushwhacking as the cache is located within 2 meters of
the trail tucked under what is left of a tree.
Good Luck.
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