chocolate bar sales dropped 80% overnight, a cross country protest was
set for May 3rd. But it was instantly quelled when an anonymous
leaked a story to the Toronto Telegram. One of the supporters of
the boycott was the National Federation of Labour Youth -- a
known to be sympathetic
with communist causes.
the zenith of its popularity, the inspiring movement fell victim to the
times. In a widely circulated attack, the Toronto Telegram blasted the
youthful dissidents as stooges of Moscow. The paper labelled candy
"another instrument in the Communist grand strategy of the creation of
chaos," and charged that "Communist youth organizers have been
to use every possible means of developing and encouraging the chocolate
cold war paranoia defused public support for the children. Cowed by
of communist involvement, grown-ups worked to short-circuit the drive
the nickel bar. In Vancouver, the 2,500 member Sat-Teen Club caved in
pressure from priests, parents, teachers and city officials to
the group's involvement with the candy boycott, glumly declaring that
demonstrations and strikes are not consistent with the ideals of the
As similar scenes were replayed across the land, the demoralized
melted away like so much chocolate in the summer sun. Bedtime had come
early for the nickel bar war.
children, idealistic and innocent in pursuit of a just cause, had been
undone by powers beyond their understanding or control. Today, the
candy bar costs more than a dollar.